Project Description:

The intent of this project was to search for a flyer with poor signage to transform into a visual system that contained a booklet, a poster series, and a website.

Project Concept:

Blooming Bud Daycare Inc was one of the most excellent daycare centers in Chicago. The brand’s problem was the sign center aligning its primary information and randomly placing low-quality clip art icons onto the small poster. I made the logo kid-friendly by creating a flower that blooms on the left side of the wordmark. I also included warm and cool vibrant colors and found better quality photos of child activities to target the audience and making the brand cohesive.

Class:  GR 618 Visual Literacy

Project Type: Branding, Print Design, Digital Design

Date Completed:  Spring 2019