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REBRANDING FUBU

Project Description:

This project intended to give new life to a dying brand through rebranding. By maintaining its original soul, the reinvention of the brand's identity was expanded through products and services which converted into three books and a website.

Project Concept:

The early stages of the brand reinvention of FUBU are composed of researching its history and coming up with a new mission statement that is still connected to FUBU's original soul. By empowering the cultural unity of people of color through inclusivity and diversity, I created a new logo and visual identity that was masculine and connected and created new extensions of the brand to show people not to l
et any barrier come between them and success.

Class:  GR 604 Nature of Identity

Project Type: Branding, Logo Design, Print Design,
and Digital Design


Date Completed:  Fall 2020

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Digital Logo Studies

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OUR NEW LOGO

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Future Prospects

Images of Prospective Examples

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FUBU Podcast

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FUBU March

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FUBU Wellness Center