This project intended to give new life to a dying brand through rebranding. By maintaining its original soul, the reinvention of the brand's identity was expanded through products and services which converted into three books and a website.
The early stages of the brand reinvention of FUBU are composed of researching its history and coming up with a new mission statement that is still connected to FUBU's original soul. By empowering the cultural unity of people of color through inclusivity and diversity, I created a new logo and visual identity that was masculine and connected and created new extensions of the brand to show people not to let any barrier come between them and success.
Class: GR 604 Nature of Identity
Project Type: Branding, Logo Design, Print Design,
and Digital Design
Date Completed: Fall 2020